Unit 9 - Virtual Shopping

Unit 9

Virtual Shopping

Virtual £500 to spend.

These set of images are £200. I like it because it mixes rich bright colours with grayscale images, the affect of that is really beautiful, the offset each other well, also I like how they're evenly positioned so that there is four on the top and four on the bottom, it makes you look at them as if they're fighting against one another while still being complimentary to each other. I would display this work in an office environment, I believe it is subtle and wouldn't distract anyone from their work, it also brings a sense of reaching for the top.

This artwork is £60. I really love this piece of work, its beautiful colours and mix of angular and softly rounded shapes reminds me of childhood. The colours clash with one another but in an intriguing way, it's almost like they invite you in and then push you back in a playful way. It's also fun and gives a real sense of movement, I imagine it being a background and the shapes jumping about across the screen. I would display this artwork in a drama studio, I believe it could inspire people to release energy and act confidently just as a child does.

This photograph costs £120. I'm encapsulated by this image, the soft and pale skin of the woman in contrast with the beautifully made and textured scarf gives for an angelically rugged image. The restrictive brace like scarf holds the woman as if in a cage, as if she's a bird wanting to be freed, the scarf colours mimic this feeling of flight and wanting to go. I would display this image in a school because I believe that this images encourages thought which is what schools aim to do.

Displays

I drew a variety of ways that people had presented their artwork in the show.

They way that this display is set out gives a very organic feel to the artwork. The way that everything is for sale makes every part of the display accessible. 

The way that the artwork is placed on a blank white wall makes the eyes attention go to the art. It makes the colourful artwork stand out by not over complicating the background. 

This display is interesting as it brightens the film, image or artwork and presents it in a crisp and unique way that can't be achieved through hanging a piece of art on a wall,

Buisness Cards

This artists business card uses a well known painting image of a
paint chip to promote their work as a painter. This gives a clear
message and it's very obvious what the card is for. To improve
this business card the word 'PAINTER' could be written in
darker font because from far away you wouldn't be able to see
it well.

This business card uses a unique style in order to promote their
business. The pop-up image gives an edge to this business card
making it stand out among others. To improve, their could be
more information as to what the business is as its currently unclear.

This business card uses artwork and bold, bright colours to
promote their business. This gives a clear indication of the
sorts of things the company does, despite this, the card could
be improved by adding more information, currently it's fairly
sparse and the writing on the back is small and hard to read
from a distance.

This business card is extremely unique and looks very expensive
the beautiful cut out pattern on the worn down wood makes for
a business card that will stand out. I'm sure many people would
be attracted to the business card for its beauty but the expense is
probably quite high, also there isn't much information at all which

would be quite confusing. 

This business card is clever as it could be attached to a lot of
things meaning people are unlikely to loose it. The tag style of
the card is innovative and pretty, sadly the downfall of this card
is the fact that the design on the card itself doesn't stand out, it's
not unique or eye-catching.

This business card is very fun and uses an extremely well known
motif to promote the business. This works very well and I can see
people holding on to this card as it's interesting and innovative and
they may feel excited by the prospect of showing people this unique
and fun card. I don't think this card could be improved. its brilliantly

thought out and executed and I'd be happy to own it.

Designing my own card.

Megan Chilcott

A Day in the Life - Evaluation

A Day in the Life - Evaluation

My initial idea was based around emotions and the variety of way that they're expressed.

I was inspired by my two younger brothers, Max and Tommy. I watch them experience an assortment of emotions every single day and was interested in what sorts of things cause these bursts of emotion and how they're able to show the emotion they're feeling. Through this idea I was able to analyse my 'A Day in the Life' photographs of my brothers at a park. I looked at the brightly coloured environment that they were in and how that affected them. I also looked at the way that they were expressing themselves and I came to the conclusion that there are two main elements to expressing emotion, these are, body language and facial expression. I also found that something that makes us express these emotions are colours. From this I came up with the idea of using colour, body language and facial expression to show a diverse range of emotions in my final piece.

To help me understand more about the affect of colour on emotions I researched Colour Psychology. I came across a few pages that talked about the affect that colour has on people when placed in strategic areas such as hospitals and offices to give a sense of calmness. I also found websites that showed how advertising and marketing companies use colour to help send the right message with a product, an example of this is Coca-Cola, they use the colour red as according to colour psychology it gives a sense of boldness and excitement. Despite the fact that this was very interesting I didn't seem like the sort of colour psychology I was thinking of, I have an image that I took in my backgarden of the sunset and it made me feel a whole range of emotions and to me that's what Colour Psychology was, i feeling you get when looking at an image, so I decided to interpret Colour Psychology myself.
I found that the four psychological primary colours are red, blue, green and yellow so with the information I decided to state what the four colours mean to me. I came up with this (see psychological primary colours picture). These are the four colours with a reference to emotion that I decided to use in my final piece.

When it came to making my final piece "The Psychology of Human Emotion"

I didn't have any major problems. The background went well, it had a chalky smoke vibe to it which is what I was looking for, for me it symbolises the confusion of human emotion in the brain but I didn't want to influence peoples emotions with the background, I wanted it to be neutral which is why I decided to make it black and white. The foam board is where I had a few issues, I couldn't get the lines to be straight. I ended up cutting and cutting but then I just had to stop and leave it otherwise I would be doing more harm then good, but I don't think that it's too distracting to the piece. The splatter pattern on each foam board represents the feeling of seeing a static image, static can be irritating but I've found myself just staring at static with no emotion which is really what I wanted to emulate with its speckled pattern. With the images I decided to transfer them onto acetate, peel the backing off thus making them translucent, I then pasted coloured card onto the back giving them a worn filter feel. To me this worked out very well and is exactly how I envisaged. I believe the colours work harmoniously each other as they're not bold enough to drown each other out. To add, the sketch pictures of the body language where made to enhance the emotions on the canvas, I think that they do that, the angular converging lines creates emotion and physical depth and their monochrome colours makes space for personal interpretation without being influenced by Colour Psychology. Overall I am very happy with my final piece, I think that the softness of the diffused black and white on the background contrasts again the sharp lines of the pictures and foam board which gives a conflicting emotion feel to the whole piece which is what I was initially aiming for.


One of the successes this project have been the experiments, I've really enjoyed making new images especially with some new materials such as bleach. I used bleach to draw the colour out of black paper and a variety of tissue paper and despite the fact that I didn't use it on my final piece I would definitely consider using it again as it gives a really unique look on black paper. I've also enjoyed the fact that my project is unique to me and it's very personal, it involves my family and confronts emotional issues that I and many others face everyday. Having looked at my successes one thing I have recognised that I would go back and change if I could would be to research  more artists, I think that if I'd have had stronger influences then maybe I would have been inspired to try a lot more new things. Targets that I need to set myself to enable further development are, being more precise and think about what I'm by planning more, I think that if I had planned more about how I should spend my time I could have been more precise, not only with my final piece but also with all of my book work. To conclude I am satisfied with my final piece but had I have planned more and thought more carefully about how to spend my time, then all my work would be considerably more coherent and improved.


Megan Chilcott.

Colour Psychology

To help me understand colour and how it effects our emotions I decided to do some research.

Psychological Properties Of Colours

There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

I don't necessarily agree with all of my research. I think that a lot of information related to colour psychology is based on marketing and advertising but I want my interpretation of colour psychology to be more personal.

The four psychological primary colours give me different emotions.

 Red - I would usually associate red with anger and a loss of temper.

Blue - I would usually associate blue with sadness and a sense of loss.

Yellow - I would usually associate yellow with happiness and joy.

Green - I would usually associate green with jealousy and vulnerability. 

I will use these three colours to express these emotions in my final piece. I believe it will really exaggerate the emotions and give them more depth.

Unit 9 - Progression Opportunities in Art and Design (Session 2)

Unit 9

 Communication in Progression 

1.

Careers that use Art and Design, Creativity and Critical Thinking Skills

• Set Designer
• Tattooist
• Courtroom Artist
• Prosthetic Make-up Artist
• Prop Maker
• Animator
• Florist
• Costume and Fashion Designer
• Jewelry Designer and Maker
• Web Designer
• Fine Artist
• Cake Decorator
• Ceramics Designer and Maker
• Graphic Designer
• Architect
• Photographer
• Illustrator

2.

London College of Fashion- Lime Grove Campus (image)

In session 1 of Unit 9 I chose a college and a university who offer two very similar full-time courses, these were a  BA (Hons) Hair, Make-up and Prosthetics course at London College of Fashion at the Lime Grove campus and a Foundation Degree in Media Make-up and Character Design course at The University of Bedfordshire at the Luton campus. There are lots of pros and cons to each course, a main one is the fees. The course and living fees for the Luton course is significantly cheaper than the cost for the London course. The overall price for one year at Luton was £14,400 whereas one year at London including course and living fees was £24,120. This is a huge difference of £10,000 (a lot of that price is down to accommodation as my Nanny lives in Luton so i'd be able to live there as opposed to London where the prices are the highest in the UK and i'd have to rent)  and seeing as cost is an important element of choosing my course, the London one is at a pretty big disadvantage.

The University of Bedforshire- Luton Campus (image)












The content of each course is fairly similar but the London course seems to be a lot more focused on the prosthetic side of make up which suits me better than the Luton course which covers a wider range of make-up this includes prosthetic make-up, which sounds good but as my vision for the future is heavily influenced by the prosthetic side I feel as though the London course is more suited to my needs.
This is on The University of Bedfordshire's page for the Foundation Degree in Media Make-Up and Character Design, it explains the wide range content covered on the course.

This is on the London College of Fashions page for the BA (Hons) Hair, Make-up and Prosthetics course, it shows the focus on prosthetic make-up.


The facilities at London and Luton are very different.

London College of Fashion:
"London College of Fashion offers students specialist facilities, equipment, tools and resources across six London sites."

Some of the facilities include:

• Sewing rooms
• 3D Modelling Labs
• Cosmetic Science Labs
• Visual Merchandising Suites
• Make Up Studios
• Biggest Fashion Library and Archive in the UK

These things would probably help boost my creativity although due to my chosen course i'm not likely to use all these facilities as only one is suited to my prosthetic make up course.

The University of Bedfordshire:

Some facilities include:

• £46 Million state of the art Library
• Art & Design Studios
• In the Center of Luton
• Harvard Style Lecture Theaters

These are all very helpful points, they'll make my experience a lot easier and seem very suited to help the course.

Taking the useful facilities of each course into consideration I believe that although there is a lot of creative facilities on the London course, the Luton courses facilities will be a lot more practical in helping me succeed at the make up course.

Overall the positive points for the London course are the course itself, it's extremely suited to my needs, it focuses on my focus - prosthetic make up. It also is in Central London where I'd love to live and explore, I think it would be inspiring. The negative points are the very high course fees and living costs, this would be very difficult as I don't think I could justify spending £10,000 a year more for a slightly better course and to live in London. Also despite the amazing facilities I don't think they'd be very practical to me as I don't think I would use them much in a prosthetic make up course
In comparison the positive points for the Luton course are the price, the fact the my Nanny lives nearby is helpful and puts the price difference between the courses at £10,000 per year which is pretty substantial. Another plus point is the practicalities of the facilities, not only is it in the center on Luton which is amazing for exploring a new city but it has an incredible new library. Some negative points are that despite Luton being a new city for me I think I'd much prefer to study and explore London, it is our capital city and the prospect of living in it really excites me. Also the content of the course isn't great either, it doesn't have a huge focus on the prosthetic make up side of make up but it could be good to learn new things. To conclude, the course I believe is more suited to me is the London course, when I started the research and I found out the fees and costs I was sure that I would pick Luton but the London course focuses on my passion and is in one of the most art filled eccentric cities in the world and I don't think you can beat that.

Portfolio, Interview and Presentation Research

Show diversity
"Include a variety of work / media in your portfolio: drawing, collage, print, stitch etc. Including a variety of styles within an area (e.g. drawing) is good plus a variety of scales (large, medium and small scale work)."
First Year Visual Communication Student | Arts University College At Bournemouth

Choose work you're proud of
"You need to have pride in the work you’re showing the tutors, so really think about what to include in your portfolio. If you include something you're a bit wary of, or think that you could have executed it better, they will sense this when they ask you about it and they will ask you about it."
Second Year Fine Art Student | Norwich University Of The Arts

Presentation is key
"Use thick black or white card and keep it the same throughout. Try to avoid plastic wallets as tutors like to have a clear look and sometimes feel the work, especially if it's material or for a subject like textiles."
First Year Fine Art Student | Norwich University Of The Arts

Start and end with the best 
"Starting with a very strong page is clearly a sensible idea and then finishing with a page that also has an impact will leave the reviewer with a positive final impression."
Fifth Year Architecture Student | University Of Dundee

Get a fresh pair of eyes on it
"One big tip before submitting your portfolio is to get an art teacher, artist or someone who has gone through the process before to look at your portfolio! After staring at your own work for so long, it's good to have somebody else to look through it!"
 Third Year Animation Techniques Student | University Of Dundee

... but make sure it's an expression of you 
"Do the portfolio how you see best; if it's not a representation of you, it won't be the best you can put together. I had a bundle of sketchbooks and canvases while the girl before me had a plastic wallet pristine A1 portfolio. Mine suited me and hers suited her."
Third Year Fine Art Student | University Of Portsmouth

University Website

Arts University Bournemouth

Due to the helpful side menu the website is very easy to navigate. Everything is set out in a thought through design that makes browsing the courses and relevant information easy. When clicking on the courses menu a list of a variety of diplomas and degrees appear, this way the course is found with more ease as appose to a website with lists and list of uncategorized courses. The design of the website is very appealing, it has soft, diffused colours which gives a sense of relaxtion, the website makes you feel comfortable by using this colour scheme. An improvement which could be made is that you're not immediately shown pupils work. I think this could better the website and give more of art university feel as appose to just a normal university which in my opinion, it is doing now.

Megan Chilcott

ADITL - Final Piece Photography

ADITL

Final Piece Photography

For my piece I'm using photography to capture human emotion. This will be done with my best friend as my model and she'll express the four emotions I'm choosing to focus on, these being anger, sadness, happiness and jealousy.

Anger

Sadness

Happiness

Jealousy

To enhance the aspect of Colour Psychology in my photographs I've added coloured filters corresponding to the four psychological primary colours to enhance the emotion.

 

Overall I proud of my images. I think that if I'd have had more experience in photography and understood my camera better I could have taken more comprehensive photographs but I happy with the way they turned out for my final piece.



Megan Chilcott