Contextual Studies- 9.3.16- Greenwashing.
Greenwashing: Making unsubstantiated or misleading claims.
Coca Cola- claims their plastic bottles are made out of 30% of plant material but they're unable to show evidence of what that plant is. Making their bottles misleading.
iPad- The battery cannot be detached meaning that they cannot be recycled/ be put into landfill.
BP- their logo is a sun coming up over a landscape showing love for nature and the environment but they're are responsible for the largest oil spill in American history. 4.9 million barrels of crude oil spilt into the Gulf of Mexico, harming killing lots of wildlife.
Fur Council of Canada- Said that making fake fur is bad for the environment and it's far more economical that wearing real fur and skinning/killing the animals.
Anti Campaigns
French and Saunders Fur- They used the platform of comedy to make people aware of why people want to wear fake coats and what sort of people wear them.
Lynx Anti Fur Coat Campaign- Brings awareness that the coats were once living animals and it takes up to 40 animals to make a coat but only one to wear it.
Smoking Ad Campaigns- Manipulated facts April 1953. As more facts came to light about the horrors of smoking more ads about to bad side of smoking started to appear.
Anti Smoking Campaign- A picture of a person dying of lung cancer is used to show the disgusting affects of smoking.
Cancer Research - Smoking- Cancer research forces smoke into dogs to see the affects of cigarettes and how disease grows on a living creature.
Megan Chilcott
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